Academy

How to Build a Brand Story: Lessons from Retail Branding Experts

Storytelling is a buzzworthy term these days. Although its overuse might make you think it’s nebulous, or even obsolete, term, it’s actually a powerful tool for retailers. Every retailer has a story to tell, whether it’s how they were founded, why they decided to enter this industry, or a passion project that turned into a … Continue reading How to Build a Brand Story: Lessons from Retail Branding Experts

The 13-step Brand Development Process

The primary deliverable with this process is a Branding, Development & Marketing Action Plan. This Action Plan includes: Branding - what sets us apart from everyone else and makes us THE destination of choice. Development - what needs to be done so we “own” the brand. Brands are about ownership. i.e. Nashville “owns” the country … Continue reading The 13-step Brand Development Process

5 Free Marketing Tools That Could Help Marketeers Make Their Content Go Viral

Do you have trouble getting your content shared on social networks? You're not alone. To get more traction, you need to understand what works best for your audience and curate content that's valuable and entertaining. I've been creating content online for close to a decade, and I've noticed that it's becoming more difficult to stand out as more people … Continue reading 5 Free Marketing Tools That Could Help Marketeers Make Their Content Go Viral

Minimalism in Marketing: 8 Brands Getting It Right

Supposedly, we’re exposed to 3,000 ads on a daily basis. This makes it a growing challenge for advertisers to stand out in such a saturated market. Like it or loathe it, minimalist design is a trend of recent years that many marketers have adopted to rise above the noise. In this blog we’ll look at some of … Continue reading Minimalism in Marketing: 8 Brands Getting It Right

5 B2B Marketing Trends to Lookout for in 2018

B2B marketing has been far more complex than ever with each passing day. The gradual technological innovation and the rise of digital marketing have transformed the face of business. For instance, the digital world has empowered marketers with a set of new tools and channels to drive more customers and reap greater ROI. However, the … Continue reading 5 B2B Marketing Trends to Lookout for in 2018