The 13-step Brand Development Process

The primary deliverable with this process is a Branding, Development & Marketing Action Plan. This Action Plan includes: Branding - what sets us apart from everyone else and makes us THE destination of choice. Development - what needs to be done so we “own” the brand. Brands are about ownership. i.e. Nashville “owns” the country … Continue reading The 13-step Brand Development Process

5 B2B Marketing Trends to Lookout for in 2018

B2B marketing has been far more complex than ever with each passing day. The gradual technological innovation and the rise of digital marketing have transformed the face of business. For instance, the digital world has empowered marketers with a set of new tools and channels to drive more customers and reap greater ROI. However, the … Continue reading 5 B2B Marketing Trends to Lookout for in 2018