3 Key Marketing Takeaways from Simon Sinek’s “Start With Why”

Why do some companies achieve things that completely exceed our expectations and defy all of our assumptions for what's possible? This is a question that Simon Sinek asks the audience as he begins his famous Ted Talk. Sinek, a bestselling author, sets out to discover why companies like Apple have been able to achieve such extraordinary … Continue reading 3 Key Marketing Takeaways from Simon Sinek’s “Start With Why”

How to Build a Brand Story: Lessons from Retail Branding Experts

Storytelling is a buzzworthy term these days. Although its overuse might make you think it’s nebulous, or even obsolete, term, it’s actually a powerful tool for retailers. Every retailer has a story to tell, whether it’s how they were founded, why they decided to enter this industry, or a passion project that turned into a … Continue reading How to Build a Brand Story: Lessons from Retail Branding Experts